Resume

 

Digital and Content Marketing Specialist, Mike Albert Fleet Solutions, June 2015 – Present
  • Lead Project Manager for company-wide Data & Insights initiative
    • Created and managed 3 cross-departmental teams; including 4 C-suite executives
    • Delivered 3 unique buyer persona profiles, 3 corresponding buyer journeys, a 4-page strategy
      document visually explaining Insights generation framework and workflow
    • Delivered 60 minute presentation of Personas and Journeys to external CEO Roundtable
    • Delivered 30 minute presentation to all client facing employees at off-site Annual Meeting
  • Oversee and lead content strategies with a goal to drive lead generation efforts by producing relevant and engaging content
  • Design, strategize, and execute all digital marketing; digital budget, website, blog, video testimonials, email marketing, organic search, paid search, social media, webinars, digital ads, lead-scoring,
    content management software and content calendar.
  • Led, organized, and quickly delivered full website redesign with zero disruption to existing clients
  • 26% increase over Average Time / Page by writing/designing relevant educational blog infographics
  • Produce monthly 3-page web analytics and lead generation/sales funnel reports to senior leadership
  • Manage marketing agency relationships to ensure cohesive messaging across multiple platforms

 

Branding Specialist, Graphic & Web Designer, Focus on small business entrepreneurs,  2013-2015
  • Conceptualized and developed thorough brand identities and marketing strategies; logos, websites,
    soical media pages, business cards, letterhead, brochures, training manuals, questionnaires, etc.

 


Graphic Designer, Downing Displays, June 2013, October 2013
  • Managed 67 projects under tight deadlines, advanced each from concept to final printed pieces
  • Translated client provided artwork into usable, large scale, trade show print-ready files

 


Graphic Designer, McKinsey Development, Inc., November 2012 – March 2013
  • Compiled Google Analytics data and presented results in a new client focused template
  • Designed web banners, print ads, postcards, flyers, trade show banners, social media promotions
  • Worked within strict brand standards of international auto companies and locally owned businesses

 


Small Business Owner, Happy Heart Photography, LLC, May 2008 – February 2013
  • Lead photographer, American Heart Association, Washington, D.C., Start Heart Walk, 2010, 2011
  • Increased client sales by an average of 51.5% per year, over 5 years
  • Trained, led, and managed assistant photographers
  • Consistently increased social media reach; created a post viewed by 16,879 Facebook users
  • Designed 39 custom 30+ page albums, integrated feedback, delivered 100% customer satisfaction

 

Graphic Design Subcontractor, Sphere Consulting, 2010, 2011
  • Solo USA designer for 2011 international Teléfonica Leadership Conference in Miami, FL
  • Displayed strong self-initiative, professionalism, trustworthiness, patience, eye for detail
  • Communicated effectively & efficiently with multiple offices across the globe
  • 2011 – Managed, designed, formatted, and sent to print a 38 page conference guide, 85 banners and signs, and 3 web headers – in 14 days
  • 2010 – Partnered with another designer to concept, design, format, and print a 65 page conference guide, large scale banners, booth display, posters, agenda, table tents, and name tags – in 90 days

 


Graphic Design Subcontractor, various companies 2006-2011
  • Effectively joined creative teams and quickly became an integral and trusted member
  • Analyzed and summarized improvements for web page layouts, designs, and navigation
  • Demonstrated patience and excellence under tight deadlines and changing demands
  • ExxonMobil – Formatted the annual 240 page international product selection guide, 2007-2008

 

Websites Designed with WordPress

 


EDUCATION

Bachelor of Science in Communication Studies: Graphic Design

Liberty University, Lynchburg, VA
Cum Laude, December 2006

 

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